7 August 2023

Unlocking Growth Potential:

How to Prioritise Business Development Amidst Daily Demands

Just like many other things in life, business development often finds itself at the end of our to-do lists. Why? Because it´s always important but never urgent. It doesn´t have a pressing deadline like client work or it´s not shouting the loudest, like the daily fires business owners put out. So as a result, it gets sidelined. 

It´s like that gym membership we promise ourselves we´ll use more frequently but seldom do. We have good intentions to put aside time for business development, but the doing is actually a lot harder than we initially thought. So what´s the solution?

Business development is the key to long-term prosperity. It´s akin to sowing seeds today for a plentiful yield tomorrow, so start prioritising it. No matter how busy you are day to day, we are sharing our best practical strategies and actionable tips to help you do just that.

Carve out time for Business Development

You might be asking, ‘How do I squeeze in the time?’ It all boils down to time management. Picture your time as a pie. At present, you’re likely distributing all the pieces to everyday chores. But what if you set aside a piece specifically for growing your business? Start with a modest commitment, maybe an hour or two each week, and see your business bloom. When you start seeing results from your efforts, it will be easier to increase this time every week.

Use time-blocking to get it done

One great way to manage your time is through time blocking. It’s like setting up an appointment with yourself for business development. Block out a specific time in your schedule and guard it fiercely. No distractions, no excuses. Just you and your business growth plans. 
According to Time Doctor, 49% of working professionals have never conducted a time audit to analyse how they spend their time. So, by implementing strategies like time blocking, you’re already ahead of the game!

Cultivate a habit

Consistency is the secret here. Just like hitting the gym or mastering a new language, the more you practice, the easier it gets – so approach business development in the same way. Set clear goals, establish a routine, and monitor your progress. Before you know it, it will become a part of your routine.

Embrace continuous learning and adaptation

In a swiftly changing business landscape, continuous learning and adaptation are vital for business expansion. This includes staying up-to-date with industry trends, acquiring new skills, and being receptive to change.

Harness technology

Let’s not overlook our ally, technology. There’s a plethora of tools available that can automate or simplify your business development tasks. From CRM software to project management tools, technology can be a real lifesaver, so don’t hesitate to explore and find what suits you best.

Delegate and outsource

Delegation isn´t easy at first, but when done well, it will become invaluable. Where are you spending most of your time? Are there low-value tasks that you can delegate so you can free up your time for business development? Relinquishing control can be the optimal path to growth, so remember, you don´t have to shoulder all responsibilities! 

For example, duties such as accounting and bookkeeping can be conveniently outsourced, liberating your time for the high-value tasks that only you can do to drive your business forward.

Unlock your growth potential

So, we’ve discussed some vital strategies: carving out time for business expansion, using time blocking, cultivating habits, harnessing technology, and delegating tasks. Now, it’s your turn to implement these strategies and unleash your business’s growth.

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