Blog

12 February 2026

Why So Many Creatives Feel “Bad With Money” (And Why That’s Not True)

I speak to a lot of musicians, artists and creative founders who start with:

“I’m terrible with money.”

“I don’t understand tax.”

“I just want to focus on the work.”

Here’s what I’ve noticed.

Most creatives aren’t bad with money.

They’re:
• Vision-led
• Opportunity-driven
• Project-focused
• Emotionally invested in their work

Which is exactly what makes them good at what they do.

The challenge is that creative income rarely behaves like a salary.

It looks more like:
– Irregular payments
– Royalties arriving unexpectedly
– Big months followed by quiet ones
– Upfront costs before income lands
– Multiple income streams (gigs, sync, teaching, brand deals, merch…)

Traditional financial advice doesn’t always work in that world.

Creatives don’t need lectures about “budgeting better.”
They need:

✓ Cashflow systems built around uneven income
✓ Tax planning that understands royalties and rights
✓ Clarity on what’s actually deductible
✓ Space to think strategically, not just survive

When money feels chaotic, creativity contracts.

When money feels structured, creativity expands.

The goal isn’t to turn creatives into accountants.

It’s to give them enough financial clarity that they can create without anxiety.

If you’re in the creative industries and need some help. Please get in touch.

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